Email strategies for nonprofit fundraising

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Not sure which marketing emails to include in your content strategy? We’ll discuss several email marketing campaigns that deliver results. Types of Marketing Emails for Best Results But before we continue with that list, there’s one important tip when it comes to writing content for these different types of email marketing campaigns: get personal. Whether you use the email recipient's name in the message, send the email based on their position in the marketing pipeline, or both, your goal is to make your email feel like a It was written especially for them.

According to the same GetResponse report, personalized spam number data emails have higher open rates than generic emails . That said, here are some types of email marketing campaigns you should consider: Welcome Emails A welcome email is an email you send immediately after someone opts in to your email list or after a customer fills out a form on your website. Customers expect to receive a welcome email. This means that if you don’t include them as part of your email content strategy, you won’t be meeting consumer expectations.

Additionally, welcome emails are a great opportunity to create a strong brand impression. How to build a great welcome email now? Start with a casual, warm greeting. Remember, your welcome email will set the tone for your future communications. To quote Michal Lezczynski:In addition to increasing engagement, welcome emails are great for setting expectations for your relationship with your new audience.So you want to make your email recipients feel comfortable from the start .