Our founder Tait conducted an informal poll asking Chinese followers, “Which tool did you use to search most commonly lately?” we found only 24% answered Baidu.
Many are searching on Chinese apps such as Little Red Book, Douyin, and whatsapp australia number WeChat, as well as AI tools and Western search engines.
Here’s the full data from 110 respondents.
Which tool did you use to search most commonly lately
The question was asked on Bilibili, Little Red Book, Douyin, and WeChat, so the results should be skewed to those platforms.
Still, even if biased, there’s enough data there to clearly show that some people nowadays search on apps we don’t consider to be search engines.
In order of most to least used:
Baidu, the Google of China, still maintained the #1 spot. However, it is much lower than what you might expect from what people call the “Google of China” with only 24% of votes,
The short-video pioneer Douyin is the Chinese TikTok. Yes, it’s mostly entertainment, but it has a lot of useful content too.
The lifestyle app Little Red Book is great for improving skills, finding decorating and fashion tips, and comparing schools (to name just a few).