Three on the way to the Challenge Roth Triathlon – or what that has to do with SAP Commerce Cloud & Co

[suchona.kani.z]

We usually sit in an office or in a meeting room. Then we design solutions and ways for our customers to digitize their business processes, acquire new customers or optimize internal processes.


Because there are also times when we swap our laptops, presenters and flipcharts for swimming goggles, cycling helmets and running shoes. We - three absolutely sport-loving adessi from the Line of Business Digital Experience (DX) - have set ourselves the goal as a team of successfully mastering the largest long-distance triathlon, the Challenge Roth. Alexandra Stenzel, who ensures that our e-commerce projects run smoothly at adesso DX, is already an experienced swimmer and will take on singapore consumer email list the first part - the swimming. After that, I - Thomas Binder - will tackle the cycling course as a creative, crazy mind and will probably continue to design innovative scenarios for our customers. The triathlon will be rounded off by Patrick Meurer, who, as Head of Competence Center SAP CX, will tackle the final run with full force and stamina.

What is important in a long-distance triathlon?
In this demanding endurance sport, athletes must first complete a 3.8-kilometer swim before starting a 180-kilometer bike race and finally completing a 42.2-kilometer marathon. One of the most famous and largest long-distance triathlons is the Challenge Roth. This annual event takes place in the Bavarian town of Roth near Nuremberg and attracts over 250,000 enthusiastic spectators. They cheer wildly on both the professionals and thousands of amateur athletes and support them as they face this epic challenge. For many, the Challenge Roth is the ultimate goal that they want to achieve and for which they meticulously prepare.

The famous “Solar Mountain”: directly through the crowd; Source: TEAMCHALLENGE
The famous “Solar Mountain”: directly through the crowd; Source: TEAMCHALLENGE

But despite all the hardships that await the athletes at this event, it is ultimately about overcoming your own limits and mastering the challenge. Such a task requires a high level of preparation and perseverance in order to achieve the necessary success. And in a relay race in particular, cooperation and teamwork are of course the key to success. So everyone can play to their strengths and the team can shine.