Step 1: Creating social value starts with your mission
You can create social value in many ways. The trick is to stay close to yourself. Why do you do what you do? What is your mission? And how do you formulate this almost impossible dream ? Many (social) entrepreneurs use Simon Sinek's "Why" as a starting point.
After Hotel School, Bart van Olphen went to France to learn how to cook. Bart learned everything about fish. And he took his love for fish back to Amsterdam . One day he went with his fish supplier to the fish auction. He was astonished. Bart: “Worldwide, 57 million tons of fish are caught and 39 million tons are thrown back. For every kilo of shrimp, 10 kilos of marine life are destroyed. If we continue like this, my children will no longer be able to eat fish in 40 years.”
“This was the reason I changed from a fishmonger to a responsible entrepreneur. My mission changed from teaching people to cook fish to: 'We love fish, we care about the ocean and inspire you.'” Bart started Fish Tales : a brand that bridges the gap between the fisherman and the consumer.
WakaWaka's mission
Maurits Groen was 7 when his social awareness new zealand number for whatsapp arose. When the forest next to his house was cut down, he discovered that paper is made from wood. He wanted to do something against logging and decided to collect newspapers to recycle. 50 years later, Maurits founded WakaWaka . WakaWaka provides everyone with solar energy. From backpackers and festival-goers to refugees or entrepreneurs in rural areas.
Everyone can use high-quality solar products in a beautiful design. WakaWaka makes these products because light and power provide access to education, communication and opportunities to earn money. More than a billion people in the world do not have access to energy. This has major consequences for their socio-economic development. WakaWaka offers everyone access to energy. In this video you can feel the why of WakaWaka.
Yoni's mission
When Mariah Mansvelt Beck was being treated for pre-cancer of the cervix, a specialist advised her to use organic cotton sanitary towels or tampons to prevent further irritation. Together with Wendelien Hebly, she discovered that many tampons and sanitary towels are made of synthetic materials and can contain plastic and perfume. Because there is no legal requirement, this is not stated on the packaging. Like most women, Mariah and Wendelien were not aware of this.