Do you know the new Instagram algorithm?

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Apply these basic tips so you can succeed on this social network
When algorithm changes occur, companies start to tremble. This means that what was done until now is no longer valid in part or in its entirety. This often happens with Google and social networks. That is why you have to renew yourself and get up to date with the latest developments if you want to succeed on Instagram , for example. In the case of this social network, we must bear in mind that there is not just one but Instagram has five algorithms. These are: EdgeRank, HT Search, Stories Relevance, and since 2017: HT Follow and Places.

They all have different functions. For example, they are the ones that make some posts take priority over others. You have to assume that not all of your followers will see everything you post, nor will they see it at the time you have posted it. They may see your posts later, like them or leave a comment. And to this we have to add that the Instagram algorithm is changing.

For Instagram to consider content relevant, it must have been shared and commented on several times in the shortest possible time since it was published. As a result, it will show that post to a greater number of users. Therefore, the Instagram algorithm will take into account: relevance (the community's interest in a post), affinity (it will show that content to users with whom you have more things in common) and time (how quickly users interact with your post).

However, Facebook, which is also the company that owns Instagram, makes changes to the algorithm of these social networks from time to time. Below, we will show you some things to keep in mind if you want to succeed on Instagram.

Faster Engagement
As we mentioned before, to succeed on this social network, your posts have to be quickly commented on and shared by your followers.

Stories on Instagram
Instagram has decided to give more importance to stories, so it gives more importance to those who use them the most. Of course, the algorithm takes into account all the interactions you have, their reach and the messages. It happens the same as with posts, the more interaction your stories have, the more they will be shown to others. This will increase your visibility and attract more followers to your posts in your gallery.

Interaction with followers


One of the strategies you should follow to succeed on colombia email list Instagram is to activate notifications. This way, it will be easier for you to respond to your followers' comments and thank them. If you are one of those who doesn't pay attention to what your users say, you will not be able to get your profile off the ground.

Customizing Comments
Remember to not only reply to comments posted on your Instagram, but also to those of others. If you interact with other accounts, you will gain visibility and points with Instagram.

Hashtags
It's true that Instagram hashtags are very relevant. And now that this social network allows you to search and follow hashtags, it's vital that you use them. But don't overuse them either. Use those that are truly relevant, so that your content stands out from the rest.

Reading time
Another variable that the new algorithm takes into account is the amount of time spent reading the texts of your photos or watching your videos. The amount of time spent is also rewarded on this social network. So don't forget to create good content that engages your followers and attracts new ones.



This may seem like a lot to consider, but above all, remember to interact with the people you want to see most in your Instagram feed and, above all, use your account well.