Follow up in a timely manner

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It allows us to send the right message, to the right person, at the right time thanks to the automatic monitoring of their behavior. For example, if we detect that a customer visits the website where we include information about our rates, it is the perfect time to send them an email with the offers available that month.


Send personalized emails
Despite the growth of social media and other hong kong email list forms of interaction with leads and customers, email sending remains one of the main tools of digital marketing . Moreover, several studies have shown that in terms of marketing , sending personalized emails in particular produces significantly better results than sending non-personalized emails.

In this context, sending personalized emails can be used in different occasions and always to encourage and push our leads in the purchase process. For example, we can send personalized emails when someone downloads certain content from our website, when they visit certain pages on our site, when they click on some of the links in a previously sent email , etc.


Use lead scoring techniques
Lead scoring is a technique that allows us to classify our leads based on the value that each one represents for our company or organization. It consists of assigning numerical values ​​to certain interactions and behaviors of each lead , allowing us to determine whether or not they are ready to make a purchase. In this way, we can identify where they are in the conversion funnel and determine what actions we can take to boost them.