Include peer-reviewed sources for medical/financial content

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In the competitive SEO landscape, Google’s emphasis on expertise, authority, and trustworthiness (EAT) has become more important than ever, especially for websites dealing with sensitive topics like health, finance, and legal matters. Advanced EAT signals focus on establishing strong credibility through recognized expertise, authoritative content, and trustworthy practices. By elevating these signals, you not only align yourself with Google’s quality rating guidelines, but you also build greater trust with your audience, which can improve your search rankings and user engagement.

Below are the top advanced EAT signals and best practices to list of indian phone numbers improve your website's experience, authority, and trustworthiness.

What it is:

Integrate references from peer-reviewed journals and academic publications into the content, especially when dealing with medical, financial or high-risk topics.

Why it is important:

Increased credibility: Peer-reviewed sources are endorsed by experts, which gives their content great credibility.

Building trust: Users are more likely to trust information backed by rigorous academic research.

YMYL Compliance: For Your Money or Your Life (YMYL) topics, Google expects content to be supported by authoritative references.



How to adapt:

Do your research: Use reputable databases like PubMed, Google Scholar, or industry journals to find relevant studies.

Correct citation: Accurately cite all sources using a consistent referencing style, and link to the original publications where possible.

Stay up to date: Check the latest studies to ensure your content reflects the most up-to-date knowledge.

Simplify complex information: Present results in an understandable way without distorting the original meaning.

2. Content written by accredited professionals
What it is: