Application of market research results

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The results of market research are crucial for companies that want to effectively implement Sustainable Development strategies. They allow companies to better adapt their products and services to the needs of their customers, which results in greater competitiveness. These studies make it possible to determine consumer preferences for green and sustainable products, which is especially important in light of society's growing environmental awareness.

For example, according to a jordan email list McKinsey study, nearly 70% of consumers are willing to pay 5% more for “green” products than for traditional products, according to Signify . This type of data allows companies to better plan their product range and marketing strategies that meet customer expectations.

In addition, market research results can help develop innovative products and services. Companies can use the information gathered to create solutions that not only meet current market needs but also anticipate consumer expectations. This approach also creates long-term value for the company and secures its future revenues.

Examples of companies that use market research in sustainable development

Many companies make effective use of market research to implement their sustainability strategy. One example is Unilever, which regularly conducts surveys on consumer preferences for green products. This allows it to adapt its offering to customer expectations and promote its social responsibility initiatives.

Another example is Patagonia, which involves its customers in the product development process through qualitative research. In doing so, the company not only builds customer loyalty, but also creates products that are in line with its sustainability values.