Why is it so important today?

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Customer success is becoming the third growth driver behind sales and marketing.

Today, buyers have an infinite number of options that would have been unimaginable in the past. They have more choices and information than ever before and all brands are competing for netherlands email list their attention. Power management has changed and customers no longer have to limit themselves to accepting “standard” contracts, which until now were standardized. More and more software companies are moving towards more flexible and advantageous monetization models for potential buyers (e.g. Freemiun).

There are many obstacles that we face today: the cost per click of ads continues to increase on all channels, users are giving less and less importance to marketing messages and the main social networks, such as Facebook , have become the kings of the business, being intermediaries between the company and the audience.

As customer acquisition becomes more complex and it is easier to abandon a business relationship, companies are focusing on satisfying and delighting their customers.

There is still a need for sales and marketing teams to close deals and capture new market opportunities. However, the biggest problem that emerging companies face in moving upmarket is their effectiveness in stopping customer churn.

Today, the most cost-effective way to run your business is to ensure that your customers are successful and satisfied – that’s exactly what customer success is all about.