H&M APOLOGIZES AND OFFERS FINANCIAL COMPENSATION TO ITS EMPLOYEES

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Following these revelations, H&M publicly apologized to its employees. The company considered the act to be inconsistent with the group's policy while promising financial compensation to the victims . In addition, it also assured that it had deleted all the data stored. As for the management of the Nuremberg store, a major reshuffle was announced.

For its part, the German Data Protection and Freedom of oman email list Information Authority cited the H&M case as an example for other companies. Because despite the rules imposed by the GDPR, some still try or continue to collect and store personal data illegally. However, this is not its first crackdown in Germany. In 2019, it fined Deutsche Wohnen SE €14.5 million for the same reason.

Other companies that have been hit hard for non-compliance with the GDPR include Google , which was fined €50 million in France. The web giant was accused of its non-standard practices in storing user data on Android. British Airways was also fined £183 million following a leak of its customers' financial data.

The GDPR has therefore set limits on certain business practices . However, these limits are still not respected. It is reported that around a hundred companies have been taken to court since the beginning of this year for the same reason.