How Companies Use Digital PR to Build Online Visibility

[DonalCerry]

Digital PR is a promotional strategy where companies work to gain earned media from external parties including publications, influencers and industry thought leaders.


“[Digital PR] helps build trust and awareness hong kong mobile number database of who you are,” New Breed’s Head of Demand Generation Guido Bartolacci says. “Having other people talk about who you are is 99% of the time going to be better than you talking about who you are and what you do.”

While doing digital PR, your company should primarily target platforms that have a large reach and a wide audience in the industries you serve.

“Whether you’re a big company with a large database yourself or a small company just starting out, it’s great to get your message in front of a new audience, which is a lot of what digital PR will accomplish for you,” Guido says.

Publications, news outlets and influencers tend to have high domain authority, so in addition to driving web traffic, being mentioned on their site can also strengthen your domain authority.