Summary
Apple Business Connect
In 2023, Apple will gradually close its gap with Google My Business.
After the new navigation features of Apple Maps to compete philippine whatsapp number with Google Maps, Apple continues its momentum with a brand new Presence Management tool: Apple Business Connect .
With this new feature, brands can manage how they are presented across the Apple ecosystem: Apple Maps, Messages, Wallet, Siri and many other applications.
Giving more visibility to businesses and merchants so that customers can easily access their contact details, addresses and other key information: this is the promise behind Apple Business Connect, the new competitor to Google My Business!
And here you are wondering, what is the difference between Google My Business and Apple Business Connect? The goal remains the same: to give more visibility to establishments and make it easier for consumers to search for nearby businesses.
When we know that Google My Business is one of the most effective levers locally to generate contacts and traffic at the point of sale, we can see a very strong potential for Apple Business Contact which presents itself as a very serious competitor to GMB. Creating and optimizing Apple Business Contact establishment files is certainly an imperative in your 2023 To-do list!
The growing importance of social networks for local SEO
Social networks have become essential tools for searching for information on brands and products.
In response to this trend, Instagram offers several ways to promote and make your network of points of sale visible on a local scale. One of the most effective ways is local SEO, which allows you to appear on the interactive Instagram map in the “Places” tab when you perform a search or when you click directly on the location of a publication.
82% of Internet users prefer to carry out searches on social networks rather than on search engines (Frontier).
To optimize the local SEO of your brand network , it is important to provide text on your publications, always add a location and use relevant hashtags to better reference your establishments.
On Twitter, TikTok or even LinkedIn, posts with keyword -optimized captions are even replacing hashtags to extend the reach of your posts and improve engagement.
The report also mentions TikTok, which is increasingly used by its users as a search engine and by brands as a new SEO weapon.