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Second, it is important to choose a channel for conducting: this can be email, a company website, a chat bot, or specialized programs for collecting data. Types of surveys and questions The main types include short post-purchase surveys, periodic ones for regular customers, and specialized ones after interaction with support. Questions for CSat metrics should be simple and clear. The classic question is: “How satisfied are you with our product/service?” with a rating on a scale of to This satisfaction index helps the company quickly assess the level of customer satisfaction.

Analysis and interpretation of results Methods of whatsapp number australia analysis Segmentation of data by demographic and behavioral characteristics. Using statistical tools to identify significant trends. Comparison of current results with previous periods to determine the dynamics of change. a deeper understanding of how different customer groups rate your product or service and identify key areas for improvement. Interpreting the results and identifying insights Once collected and analyzed, it is important to correctly interpret the survey results. The main metric used to assess customer satisfaction is the CSat score.



It is calculated as the average score obtained from the responses to the satisfaction question. Interpreting the results involves the following steps: Determining the average CSat score and comparing it to industry standards. Identifying key factors influencing customer satisfaction. Finding correlations between different aspects of service and satisfaction levels. For example, if the average score is below the industry average, it may indicate that certain aspects of your service need to be improved. Normal values From % to %. This range indicates that the majority are satisfied with the services or products.