The difference between a prospect and a potential customer

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The difference between potential customers and prospective customers is whether or not they have awareness of and a need to purchase your company's products or services .

Below we will explain each definition in more detail.

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Define a Lead
A potential customer is someone who is aware board members email database of the existence of your company's products and services and has an interest in them . Because customers are aware of their own needs, there is a possibility that they will eventually purchase your company's products and services.

Define a potential customer
A potential customer is someone who is not aware of the existence of a company and has no interest in the company's products or services . They are not even aware of their own issues or needs, but if a company approaches them and makes their needs apparent, they can be linked to the company's products or services and potentially become potential customers.

As you can see, there are clear differences between prospective customers and potential customers, so the same approach will not be effective.

Prospective customers need an approach to get them to buy, and potential customers need an approach to get them to know you. Below, we will introduce the appropriate approach for each.