Push notifications are simply an ideal communication channel that provides instant delivery of informational and marketing messages directly to the screens of users’ devices.
And thanks to the fact that the Internet channel is used, the cost of delivering one "push" will be as cheap as possible. If compared with the same SMS messages , which also end up on users' screens, push mailings win on many fronts: you can use text formatting, insert images and links, support different platforms, not just mobile gadgets, etc.
Below we will examine push mailings in more detail, find out their effectiveness and tell you how to set up your campaigns.
What are push messages and how do they work?
Push mailings are a one-way communication channel, in which messages are delivered to users using a subscription model. To start receiving certain push messages of advertising or informational content, it is enough to give your consent on a special server. The rest of the actions will be automated. Usually, the program for displaying push notifications is a browser, so pushes can be delivered to almost any type of user device - from PCs to mobile devices running on any operating system.
Push messages were developed as an alternative to pull channels. The latter, for example, includes content delivery via RSS. Here, too, a subscription model can operate, but new messages in pull channels are always loaded at the user's initiative, when he presses the refresh button or sets the frequency of automatic checking of the servers to which he is subscribed.
In push channels, messages are sent out en masse and delivered only to those who have allowed the subscription . In fact, this is where the name “push” comes from, which means “pushing”. While Internet slovenia phone number data channels were weak, pull message technology was popular, since the user chose when to receive the necessary content and could save traffic.
But as internet channels expanded and speeds increased, push messages became more popular because they were delivered automatically and there was no need to manually update or receive anything.
To implement push notifications, the following components are required:
A web server that sends broadcast messages (push messages).
A special server running in the client's operating system (in fact, this is a pre-installed system program; you don't need to install anything separately).
A program capable of displaying push messages to the user. This is usually a browser (built-in or installed manually), but other software can also be used, such as mobile applications that provide access to personal accounts or online stores.
And since browsers are pre-installed on almost all modern devices with Internet access, it turns out that clients always have everything they need to work with push notifications.
To start receiving push notifications on their device, the client visits the website page or grants permission in the business application settings. The browser or application sends a unique device identifier and the client's push server identifier (the one running on the user's device) to the push mailing server. The identifier is registered on the server and included in the list of subsequent mailings.
For example, when a certain site initiates sending a push, it transmits the message itself and a list of recipient IDs to the server. The server contacts the users' devices and sends the message. The client part can either accept the push message or discard it.