Customer Centricity: 6 Keys to Focus on the Customer at the Center

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Throughout history, companies have been governed by an Organization Centric culture , focused on the product, with the customer being a simple means to achieve profits. However, today this is no longer enough.

In recent decades, consumer society has evolved in an does thailand use telegram extraordinary way thanks to technology. This has allowed consumers to access more suppliers,



obtain more information and, in turn, establish two-way communication. All these advances have given them greater decision-making power, making them value many more aspects besides the price of a product or service. In a market in which it is increasingly difficult to stand out from the competition due to price or quality, it is necessary to modify the company's philosophy in order to attract and retain customers. This is where the concept of Customer Centricity comes into play, or in other words, putting the customer at the centre. the process?