Even at the CRM setup stage, it is important to agree

[sumaiyakhatun27]

With the sales department the main reasons for loss that will be indicated in the system. And which situations will correspond to which reason. These reasons for loss should be quite detailed, not general - in the future this will simplify the analytics of both marketing and sales departments.

For example, truly spammy deals should be rejected for the reason "spam". For us, these are most often people who accidentally clicked on our banner somewhere. Or those who wanted to sell us something - let's say, offer corporate insurance, credit, etc.

If, for example, it is a lead that is not profitable to implement Ringostat at this stage, asia rcs data then this should be indicated in the reason for the loss. This helps to better optimize advertising. Because if the report shows many deals from one group of ads that were lost due to "spam", then this is a reason to stop the group. If these are deals that were lost due to "the client not being profitable", then you need to listen to the conversations to understand what kind of businesses these are, what their request is and why they were attracted by our advertising. And then you can refine the campaigns.

That is, an incorrectly specified reason for the loss affects the effectiveness of advertising campaign optimization.