Although many people use these two terms interchangeably, content creators and influencers are two completely different profiles.
First, digital creators or content creators generate photos, videos, blog posts, etc. that are distributed through social media (both their own and those of other brands).
Their goal is to create pieces that attract the audience, and to do so, they know the language and the type of communication appropriate for the different platforms. Thus, they are able to generate content adapted to each channel.
The result is professional and high-quality content, as they also tend to specialize in topics they dominate such as fashion, beauty, sustainability, gastronomy, travel, etc.
Influencers, on the other hand, are “famous” within italy phone number data their community and have the ability to influence the consumer choices of their audience. They share their lifestyle, preferences and promote products or services that they believe may be relevant to their followers.
Their main strength is that they are able to reach and connect with their audiences; therefore, they are excellent amplifiers for brands. Thus, their content is always published on their platforms.
Therefore, the most notable differences are:
Content creators share information about specific topics, while influencers share their lifestyle.
Creators' content is published on their own platform or on brands' platforms, while influencers almost always use their own channels as brands are interested in gaining visibility among their audience.
Why work with content creators?
Many brands struggle to generate content that adapts to TikTok 's format and codes , so it may be interesting to work with professionals specialized in this area.
The advantages of working with content creators:
They know the platform and users well and can add value to the brand's content strategy.
They can make videos, take photos, write scripts... They are usually multidisciplinary professionals.
They have greater credibility with their audiences since they are usually specialized in a topic that they know in depth and, in addition, they are not usually linked to the promotion of products or services on their own channels.