We can achieve advantages in one taiwan phone code of these three areas:
price advantage
The most difficult to implement from a small business perspective. It requires setting prices below those of competitors and marketing activities at a higher level. Unfortunately, there may be a risk that margins will be reduced and profits permanently eroded. It is important to continuously monitor the activities of competitors and skillfully develop more attractive measures.
qualitative advantage
It encompasses activities that deliver the highest possible value by creating above-average quality in products, packaging or the distribution channel. This means that products can be innovative or made from exceptional raw materials. At the same time, the company can afford to sell products at slightly higher prices without losing customer trust. A company can also gain a quality advantage by introducing innovative product packaging. For example, packaging that was not 100% recyclable before.
For example, Zara uses quality advantage strategies. The store has introduced a new distribution channel. It offers its customers the option of buying a product online with the possibility of picking it up in a physical store, just 30 minutes after ordering. Few chain stores offer this option to their customers.
information advantage
Its key element is to get buyers interested in the offer, using branding, advertising or sales promotions. In most cases, these are marketing campaigns to promote the latest products or familiarize buyers with production processes. It can support a price or quality advantage. A company can use information to make the highest possible number of consumers aware of the above-average quality it offers or the more attractive price level compared to its competitors.