This post is for any business that is selling TO Chinese Amazon sellers.
We’ve helped Western businesses sell many millions of dollars of services, software and digital products to Chinese businesses that sell online on Amazon.
How big is this market?
Approximately 60% of Amazon sellers are based in China (source). That’s right! There are more Amazon sellers in China than there are in the rest of the world combined. I can’t find the sales data, but about 60% of a $400 billion/year pie is quite the slice (source).
The market is significant enough that any business that sells to Amazon sellers must have a strategy for the Chinese market.
What does the market need?
These businesses tend to be extremely competitive. They work hard, innovate quickly and use whatever tools are available.
Now, my company not only does marketing campaigns to reach oman number for whatsapp these sellers, but we do the customer support too, so we have had conversations with literally thousands of Chinese Amazon sellers. Here’s how we would describe them:
They speak English, but prefer Chinese. Their business is selling to consumers outside of China, so they need to have some English abilities. This ability tends to be hit-and-miss across staff in their companies. But, they prefer Chinese, and it’s a huge market so your competitors are likely to provide marketing, help and support materials in Chinese. You’ll need to match that.
They move fast, and expect fast service too. “Fill out the form and we’ll get back to you.” Do you have something like that written on your website? You might as well be asking them to send a carrier pigeon.
If they are interested and on your website, you should treat that like they are sitting in the couch of your office waiting room. Say “hi”, ask what they’re there for and have somebody come out and serve them soon. This is what they expect. They’ll use the quality and speed of customer service to evaluate whether or not it’s worth working with you.
They care about money, money, money. They want to do what’s necessary to improve results right away. Most of them (not all) are not really thinking about building brand equity year-over-year…at least, not compared to famous Western brands. However, Chinese companies are now emphasizing brand development more than they were five years ago.
They want to make money soon, and that means taking steps to remove obstacles that make it impossible to earn money, as well as ramping up revenue. Some examples:
Improving their customer reviews (in the legit way or otherwise).
Improving logistics efficiency.
Getting better at market research (more data, more accurate data, data that’s easier to use or quicker to obtain).
Improving conversions.
Increasing traffic efficiently.
Avoiding getting banned.
Running marketing campaigns outside of Amazon. E.g.: Twitter, standalone website, Facebook, etc.
Friendly International trade. Well, this isn’t something you or I can control, but anybody involved in International business loves to see clarity on government regulations and an openness to cross-border trade. In the current environment, these things are not certain.
You might be thinking “what is it that they really want? They really need high-quality support, rapid customer service and a cheap price?” The answer is “yes! They really expect all that.”