Let's now look in detail at why and how I recommend you ask your customers to leave a comment about their experience with what you have to offer.
Numerous studies show how reviews influence purchasing decisions. An example is that of Territory Influence , the largest provider of Influencer Marketing in Europe, carried out in 2020. 41,663 consumers from our continent were interviewed: 80% said they publish reviews and 88% consult those of others before buying something.
Let's see what the strengths of testimonials are in a communication strategy
They give greater credibility to your brand
In the long run, positive reviews allow the company to bahrain whatsapp number database be better known to consumers because “word gets around” about its virtuous characteristics. You may also read about some dissatisfied customers. In this case, consider two aspects: first of all, if these are sporadic cases, they will not have much weight. Furthermore, demonstrating that you have good crisis management skills, responding proactively even to negative feedback, will further increase the perceived transparency of your brand.
They can increase traffic to your site
If a user is reading a review of your product or service and starts to get curious, they will look for specific pages to complete the purchase process. In this way, you yourself can lead them to specific content that interests you.