Owned media helps you convey your message and your value proposition.
You offer valuable content to your client at the moment they need it, adapted to their life cycle .
It favors organic positioning .
It is a medium-long term strategy and very necessary to build a solid and coherent brand.
Disadvantages of own media
Just because they are your own means doesn't mean they don't cost anything.
Creating valuable content, keeping the website dynamic azerbaijan mobile database and managing social media takes effort, time and money.
Organic reach is limited and slow.
It is a path that every project must follow, but what happens when you need to go further and faster?
It's the turn of paid media.
Paid media
To move faster you need other additional means of transportation.
It's time to catch a plane.
Paid media takes you further and faster. But it does require direct investment.
It's about paying for ads, collaborations, and branded content that increase your awareness and presence and help you meet your goals.
Top Paid Media
Among other paid media we can highlight:
Affiliate Marketing
You are looking for companions to accompany you on the trip in exchange for a commission for the sale of your products or services.
Sponsorships, event organization and PR
Sponsorships must be aligned with your brand's mission and values.
This type of investment positions you in the market and provides you with strategically calculated visibility and reach.
Outbound Marketing
Purchasing a database requires a direct investment.
Social Ads
When it comes to flying you have different companies:
There are the classic ones like Facebook and Instagram.
Consolidated like LinkedIn or YouTube.
Emerging and increasingly profitable, such as Pinterest, TikTok or Spotify.
Google Ads
Google Ads is the investment needed to appear at the top of search engines.
Radio spots and podcasts
Online radio consumption and the rise of podcasts is another interesting area of advertising investment to consider.
Here we find, for example, Spotify, which we could say is a hybrid between a digital music service and a social network.
Influencers
We can't forget about the influencers.
Paying other people to talk about you.
Their intervention expands the reach of your brand and the influencer transmits their authority and credibility to you.
That is why selecting the type of influencer is key . It is important that they fit the mission and values of your brand.
Advantages of paid media
Investing in paid media is a high-flying strategy that offers, among other things:
Faster results : reach, awareness, etc.
It is easily measured .
You can control your message at all times.
It allows you to segment to find your buyer persona with greater precision.
Disadvantages of paid media
Obviously, it's the investment.
The more competition there is, the more expensive it is to invest.
Advertisements or sponsorships generate less credibility among users.
The lower the trust, the lower the conversion.