Interacting with publications

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Engage users in interaction with your videos. Ask them to share their impressions of using the product in the comments. Calls to action will also help establish a dialogue with the audience and increase reach: share the video with a friend with this life hack; share an interesting fact with your loved ones; subscribe to learn more.

Case study: Ukrainian clothing brand Staff engages with its audience both in real life and through social media. Underneath videos with quizzes and giveaways, the brand encourages users to interact with the post.



Collaboration with bloggers
Influencer marketing is one of the most effective tactics for brand promotion, and portugal rcs data it’s relevant for TikTok as well. Before you negotiate a collaboration with influencers, make sure your target audiences align. You can shoot a joint video with the unboxing of a product or a captivating sketch with a real-life situation - the options are endless.

Case: The Freken Bock brand regularly collaborates with Hector, who is the brand's chief culinary expert. A video with the chef's recipe for perfect Brazilian cheesecakes has garnered over 1 million views.

Conclusions
TikTok is currently a rapidly growing brand. The mobile app has been downloaded over 3 billion times, making it a great platform to develop and promote your product. TikTok business accounts give users advanced analytics and promotion capabilities, and setting up all the necessary features doesn’t take much time.

In particular, when developing a business account, it is worth paying attention not only to creating high-quality content. It is important to take into account the algorithms and features of promoting this particular platform. Using the example of successful Ukrainian and foreign brands, we examined the features of promoting business accounts on TikTok, and also learned how to properly register an account.