How to build a sales funnel with strategy

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Kateryna Didyk , a marketer, targeting practitioner and SMM specialist, founder of the Business 2 Marketing agency, talked about promotion strategies and tried to answer the questions:

How to determine the scheme by which you need to promote your business?
How to build a sales funnel using strategy?
Can we do without this?
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Increasing sales with strategy

Where to start building a strategy
A social media promotion strategy is essential for anyone who wants to promote themselves or their products. It is a roadmap that allows you to clearly visualize your steps and further actions.

There is no universal scheme that would suit absolutely everyone. The strategy is built based on many factors that are inherent in a particular business:

arrangement;
geography of distribution;
target audience;
actions of competitors;
transaction cycle;
and much more.
To build a strategy, a clear understanding of the following points is necessary:

Who are we?
What we sell.
Who do we sell to?
When they buy.
Why do they buy?
As well as understanding your target audience and competitors' activities.

Knowing the answers to all these questions, we divide potential customers into clear categories:

whereabouts;
age;
interests;
place of work/residence;
etc.
The SMM Specialist course is designed for those who promote their brand on social networks. You will learn how to plan posts, launch advertising campaigns, and analyze performance and conversion metrics.

More about the course

Testing is a constant component of the target
And we start testing (we also test creatives and offers). It is important to test each category separately , without mixing everything together. Unfortunately, this is a common mistake that will not give an understanding of the relevance of the target and it is almost impossible to draw conclusions.

Competitors' activities will help you build marketing lead magnets: discounts, promotions, loyalty programs, gifts, and so on.

During the testing phase, the hypothesis that works best is gradually found.

But that doesn't mean that's all - let's disagree. Testing is a constant component of targeting, as is the search for better and cheaper options for attracting customers.

The strategy may change and be supplemented in the process.