Companies that want to maintain a good feed or flow of content on their social profiles must interact with their followers. Maintaining a relationship with the digital community is the cornerstone for your posts, reels or stories to work.
calendar of key dates for 2024
Given how social algorithms work , the greater the number of followers and the greater the social interaction with them, the greater the reach of all our posts will be. The calendar will help whatsapp number in canada us to have topics with which to start a social conversation.
For the calendar to work, all the months and the most important dates of each month must be visible at a glance. We can expand the calendar to develop each month independently , but the overall calendar must be clear, direct and simple.
Maintaining a balance of business and corporate posts with other types of broader, lighter, general interest content adds brand value to your social profiles .
By changing the format, adding photos or videos and sharing our own and external content, organized in a monthly calendar, we provide variety to our audience or target.
As a general rule, we must take into account the Pareto Rule or the 80/20 Rule, according to which 80% of your publications should be about or of interest to your audience and the remaining 20% should be corporate information, such as your schedules or products and services.
It helps you improve the brand value of the business
Social media proximity motivates people to connect. The most social dates on the calendar improve your brand reputation, making it a part of important dates such as the Day Against Cancer, Peace Day, Smile Day or Grandparents Day…