General SEO principles

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Keyword-heavy meta titles do not violate Google guidelines
Although Google doesn't recommend it, using keywords in the title of a page is not against the search engine's guidelines. Previously, there was a belief that this was considered keyword spamming and caused a drop in rankings. According to Mueller, this is not true.

This is not against our webmaster guidelines. We don't see it as a problem. I think the biggest improvement you can make is to make the title more relevant, because we're paying a little more attention to relevance.
And I think the biggest improvement you can make is to make the title relevant to what the user is actually looking for. Then it's a little easier for them to decide to click on the search result because they're like, "Oh, that really is what I was looking for."


45. SEO will never go out of date
Mueller says he doesn't think search engines will ever advance to the point where SEO taiwan rcs data optimization becomes unnecessary, allaying fears that Google's machine learning will advance to the point where good content can rank without SEO.

I think people are always worried about machine learning. They're afraid that Google's algorithms will be able to automatically understand every website and SEO will lose its value, no one will need to do it. I don't think that's likely to happen.

46. ​​The perfect time to work part-time in SEO
With the launch of the Page Experience update, Mueller believes that now is the time to start optimizing sites.

A good consultant who can help a site rank high can make a lot of money. If you like this kind of work, if you want to work with websites at a low level, and you have practice with different settings/CDNs/plugins/frameworks, now is the time to move up a level and get paid well for it.