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Post-pandemic, will the media be better equipped to regain public trust?
Confidence on the rise during the crisis

While the pandemic has devastated media revenues, it has also given them an opportunity to prove their usefulness and value. According to surveys in January 2020, levels of trust in the media were at an all-time low. Across all countries, only 38% (-4 compared to 2019) say they can trust the news most of the time. Less than half of people (46%) say they trust the news they watch.



Source: Reuters Institute

However, polls conducted in April found that 60% of respondents gambling data switzerland believe that the media has done a good job of helping the public understand the crisis . Trust in the media for Covid-19 information was more than twice as high as that placed on social media, video platforms or messaging (four in ten believe that information from these sources is not trustworthy).



Source: Reuters Institute

However, it is difficult to predict the long-term effects of this increase in trust. According to the Reuters Institute, this "aura of trust" towards the media could quickly disappear, especially when we start to discuss the "world after".

Climate, objectivity, disinformation: public concerns

If media outlets want to build on the trust gained during the pandemic, they must respond to readers' concerns in a relevant way.