If you already work on a paid media strategy, you should know that the more specific your audience, the more expensive it will be.
In other words, if you want to use your Ads budget to find only those people who are at the point of making a purchase decision, you will pay more in the auction for each Lead.
One way to get cheaper Leads is to think about the previous stages of the Funnel: advertise rich Top of Funnel material and then nurture this Lead until it reaches the moment of purchase decision.
If you already have an active Lead Nurturing strategy, just think about the best way to attract these Leads: with native forms (like FaceLeads) or redirecting to your Landing Page!
You can create a specific segmentation within your Lead Management platform and use it as an audience for your ads.
This allows you to create highly targeted ads, but without spending philippine cellphone number absurd amounts for a conversion, since your audience will be smaller.
Use Lead Scoring to your advantage!
A good tip is to use Lead Scoring to create similar audiences! This way, you can build a more restricted audience than just by interests and demographic information, and increase your chances of success by searching for similar characteristics to Leads who have a good profile!
Bring the Lead back to your blog
A strategy that is rarely used well in Ads, whether due to lack of funds, targeting in direct competition ads or even lack of technical knowledge, is to use your Leads base as audience lists in Ads to encourage that contact to return to your blog.
Considering that we are talking about Inbound Marketing, you are very clear that the quality of your blog content (and other content formats) is key to making your contact move towards the purchase decision.
Once you've done this homework, Ads can (and perhaps this should be a rule) focus on redirecting your Leads (especially Qualified Leads) back to your blog, receiving a sponsored ad for an article.
Additionally, you can separate articles into top, middle and bottom stages (as discussed above) and even link the Leads stages with the content shown in your Ads.
Now that you know how the Inbound Ads strategy works and its advantages, it's time to put it into practice.
If you have any questions or need help boosting your business, Flow Digital works with several strategies to increase your sales and the appearance of your brand.