7. Optimization of RPS for mobile devices

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According to research by the company Tech Jury, which specializes in software testing, by the end of 2021, almost 3 out of 4 electronic transactions will be made from a mobile device. The growth in the popularity of gadgets also comes along with voice search. A similar format and trend of PPC 2022 is convenient and practical, which is what the whole world is striving for. Users are looking for something that takes less time but gives a more effective result. Smartphones are synonymous with accessibility. Therefore, it is important to fully provide this function, including as part of the PPC strategy. If the site is not yet adapted to mobile devices, you should definitely include this item in your promotion strategy.

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8. SaaS marketing
Using SaaS allows businesses to have modern and efficient software with pay-as-you-go, usa rcs data which has become a huge achievement in marketing and a 2022 RPS trend. SaaS marketing (Software as a service) means selling software as a service. With SaaS, consumers access programs from cloud storage through a browser. There is an opportunity to use the necessary programs without downloading for a monthly fee. SaaS marketing has changed strategies in the entire advertising industry. Companies can promote their software, adapt standard communication to promote and sell cloud software. This RPS trend will only grow and progress in 2022.

9. Integration with SEO
The study of new principles of work in advertising has shown that PPC and SEO can be combined. In 2022, we recommend combining these two tools for effective results. Synchronizing PPC with SEO makes it possible to analyze “working” advertising text. You can create your own content and blog posts based on this copy to improve quality. Integrating SEO with PPC allows you to find competitive keywords, view comprehensive reports on PPC auctions, and much more.