How to complete this step:

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Imagine receiving a daily email from a company you really like and realizing that daily is a bit much, but you’d love a weekly roundup… But there’s no option to tweak that.

Maybe I can reduce the number of topics I’m interested in, so the emails won’t arrive as often, you think. But that also doesn’t work.

You realize the only way to keep your inbox sanity is to unsubscribe—but that isn’t an option you can find either.

The only solution you have? Mark as spam and block forever.

By giving your subscribers an easy way to set their email preferences, you skip this scenario altogether and give them power and control over what lands in their inbox.

How to complete this step:

Make your Unsubscribe button or link literally impossible to miss. Concealing it is the quickest way to earn a trip to spam land.
Always include a link subscribers can click to set their preferences, like email frequency and topics of interest. This should be easy to set up with your ESP of choice.
Create feedback loops, a.k.a. a way for subscribers to share their thoughts and suggestions for improving your emails. Add a survey link to the bottom of every email they can go to any time, or periodically send a survey-specific email to your list.
16. Personalize Every Email, No Exception
Email personalization means your recipients feel like the email was written for them.

Not just because they’re about a topic they’re generally interested in but also because it addresses them by name, gets specific about their pain points, or even includes their previous behavior like purchases.

This drives engagement and satisfaction—and what better afghanistan telegram data way to show mailboxes your emails deserve their spot in them than that?


Personalization looks different for cold emails than it does for newsletters and marketing emails. Here’s how:

For cold emails, your research will drive your personalization. Use your ideal customer profile to tailor each email to its recipient, and our AI email writer to help you do so at scale.
For marketing emails and newsletters, double down on segmentation. You can base your segments on different lead magnets, previous clicks and purchases, demographics, or even self-selected criteria on your sign-up forms, such as company size.
17. Stick to a Consistent Schedule