Below, we break down the most important page-level ranking factors and how to optimize them.
The title tag is one of the most influential signals on the page. Ensuring that the primary keyword appears in the title helps Google identify the topic of the page. Placing the keyword early (for example, at the beginning of the title tag) can offer a subtle advantage.
Top Tip: Write concise titles with the main keyword at the beginning. For example, “SEO Tools: Your Guide to Finding the Perfect Keyword” instead of “Your Guide to Finding the Perfect Keyword with SEO Tools.”
2. Keyword in the meta description
Although not a direct ranking factor, including your target buy email lists australia keyword in your meta description can influence click-through rate by showing searchers the relevance of your page. It helps reinforce your page's focus when combined with other signals.
3. Using keywords in H1 tags
Your H1 usually serves as the main headline for your page. Including your main keyword naturally in your H1 clarifies your topic for both users and search engines. Make sure it reads well and doesn't feel forced.
4. TF-IDF (Term Frequency-Inverse Document Frequency)
TF-IDF helps you understand which terms and phrases appear most frequently in top-ranking content. It's a more nuanced approach than simple keyword density, guiding you to include related terms that reflect comprehensive coverage of the topic.