The Role of Color Psychology in CTA Button Engagement

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By Diana Liu, MediaLab, France Télévisions

The Covid-19 crisis highlights the importance of local media in supporting readers – providing paper certificates, information on grocery delivery options. They are a relay of practical information and solidarity initiatives. While the coronavirus is an opportunity for local media to reinvent themselves, it also threatens their economic survival.

5 local media initiatives in France gambling data belarus and abroad

1 Priority to practical and useful information
Local media has the ability to provide critical local information in times of crisis. In the United States, it informs its readers about school closings, online shopping, and hospital preparedness. The result: a significant increase in Internet traffic and subscribers.

In France, the newspapers L'Union-L'Ardenais, La Voix du Nord, La Montagne, Sud-Ouest and Ouest-France have made copies of the travel certificate available . The Saint-Nazaire newspaper has published a guide on its website that provides "useful daily information" to residents.

Urban media, for their part, are changing their name. “My Little Paris” becomes “My Little at Home” and “TimeOut” is transformed into “TimeIn” with the new objective of offering virtual cultural activities and ideas for living well at home.