Unlike virtual reality, which requires users to buy expensive headsets to immerse themselves in a virtual world, augmented reality is a more feasible option for developers and marketers. All users need is a device with a camera that allows them to interact with the outside world, rather than being blocked from it. That’s why AR technology is so important for mobile app developers.
It allows people to see the world through your “filter.” You’re not asking them to completely immerse themselves in another reality. Instead, you’re asking them to merge their world with yours. This is something no website or landing page can offer because of the lack of interactivity.
Consider, for example, e-commerce sites. Sales on such sites are growing every year, but people continue to go to physical stores (especially on holidays and weekends). And this happens largely because in an offline store they can touch the product with their hands, check it out, and communicate with sellers and other customers in real time while they consider the purchase. Shopping online is always a risk.
Augmented Reality: A Technology That Can't Be Ignored
As you may have guessed, AR technology in a mobile app can indonesia phone number data change that. Augmented reality allows the user to interact with your product and brand in a more meaningful way. And that’s not all. Augmented reality coupled with geolocation features can make users’ lives much easier.
If you’re trying to impact retention, developing a useful and interactive AR experience could be the key to winning more loyal users next year.
And to figure out which type of augmented reality is best for your app, look at examples of companies that are already successfully using the technology.
Here's what Google writes:
“AR will be a valuable addition to many existing websites. For example, the technology can help people learn on educational platforms and allow potential buyers to visualize products during the shopping process, imagining how they will look in their home.”
However, the fact that there are not many mobile apps with augmented reality technology today suggests that many marketers and developers are in no hurry to use it. Although there are some really interesting examples that we want to introduce you to. We hope that they will inspire you to try augmented reality technology for your app or website in 2019 or later.