Today, I’m going to take you on a tour of the “Google of China”—Baidu.
An incredible one billion searches are done daily on Baidu.
If you’re studying Chinese, learning about China, or intending to do any kind of business there, you need to know about Baidu and how it works.
You can view this “tour” as a video for better visuals. Or, read on below saudi arabia number for the more concisely-stated written blog post.
In this post, I’ll
walk you through a few searches,
explain some of the different features,
show you how it looks on a phone,
examine some of the other platforms that are part of the Baidu family, and
give you a Baidu Maps demonstration.
In the end, I hope you have a better understanding of how to navigate Baidu as a regular user.
Let’s begin with a basic search.
Table of Contents
Basic Baidu Search
Product listings
eCommerce
Q&A
Baidu Baike
Videos
Baidu Tieba
Baidu loves Baidu
Baidu’s Mobile App
Baidu Maps
Baidu From a Marketing Perspective
Basic Baidu Search
You’ll start your search on Baidu’s homepage.
Looks very clean, simple, and straightforward enough, right?
I’m going to search for a skiing exercise machine by typing the Chinese word in the search box.
Baidu displays the search results information in different formats: i