Corporate slogan (tagline)

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Slogans are written not only for advertising campaigns to convey a certain idea to the audience during their implementation, but are also created as a permanent motto of the organization. In the latter case, the slogan can be registered as a trademark and become an important element of the corporate style of the medical center.

Corporate identity of the medical center

The slogan has a special significance, as it apparel company database involves both visual and audio advertising components. The task of the slogan is to distinguish the medical center from competing institutions, explain to people the specifics of a particular organization, and work on the reputation of the institution.

The slogan literally expresses in a few words the main idea of ​​the medical center and the main idea of ​​the corporate style.

When creating a slogan, it is necessary to take into account several important points. It should be short, sonorous and rhythmic, which contributes to its good memorization. The slogan must correspond to other elements of the style. If you follow all these rules, then its lifespan will be measured in years and even decades.

Color in the corporate style of the medical center
The corporate color for a medical center should be chosen in such a way that it is associated with the activities of the institution, emphasizes the main idea of ​​the corporate style chosen by the organization and can convey certain information to people.

Psychologists have long proven that different shades have different emotional effects on people, so the choice of color in this case must be approached with special care.

Other factors are also important here. Certain tones are associated with certain types of human activity. The size of the area occupied by the color, its shape, and the surrounding shades are very important.

In general, when developing a corporate identity for a medical center, it is advisable not to use too many colors without a clear need. Two shades are usually quite enough. Otherwise:

The corporate style of a medical center can irritate visitors and will certainly not look harmonious.

There may be color rendering issues on different media.

The production of advertising, as well as souvenir and printed products, will cost significantly more.

Before settling on any specific colors, it is necessary to clarify how accurately typographic and computer printing can reproduce them. Not all shades can be adequately reproduced, especially when publishing newspapers, for printing of which unmixed dyes are most often used.

When placing advertisements, you need to ensure that the corporate colors are accurately conveyed in them - this will facilitate recognition of the trademark. If a trademark is registered in a certain color scheme, then the corporate color receives legal protection - but only in this display.

If the trademark is registered in black and white, it will be protected in any case.

Branded Font Set
Often, the corporate identity of medical centers involves the use of specific fonts for text design. When choosing a font, you need to follow all the same rules: make sure that it corresponds to the general idea of ​​the concept and emphasizes the specifics of the institution's activities.

The font is chosen based on the impression it should make on the audience. Some fonts are perceived by people as elegant, others as rough, and others as businesslike.

Fonts can be "adult" and "childish", "modern" and "archaic", even "masculine" and "feminine". The main thing is to choose a font that will not only fit into the brand's image, but also make it much more attractive.

For example, it is no coincidence that the well-known company Oriflame chose an elegant, rounded, slightly “feminine” font for its logo.

It should not be forgotten that the inscription made in a particular font should be easy to read. This is achieved by choosing the right size, as well as the appropriate typeface and weight. For example, the simplest and clearest font is used to convey factual information to consumers - product name, price, etc.