Top 3 Books on Setting Up Targeted Advertising on Social Networks

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Rustam Nazipov "Targeted Advertising in Social Networks. Complete Guide".

This is one of the first publications that tells about all the intricacies of setting up targeting in social networks. Here you will find instructions not only on working in Facebook or Vkontakte, but also learn how to set up targeted advertising in Odnoklassniki, My World and even Avito.

The author of the book is Rustam Nazipov, the art director email list creator of the training center "Lead Generation Academy". He shares with readers not only his rich practical experience, but also the achievements of a large number of students who have learned to attract more than 35 thousand clients a day to their customers.

Konstantin Enyutin “Three targeting”.

Targeted advertising in the book is revealed in the context of the following social networks:

"VKontakte",

"Classmates",

Facebook.

The author separately considers useful services for setting up targeting. A pleasant bonus for the reader will be scripts, necessary templates and links.

Sergey Shcherbakov "Targeted advertising. Right on target"

Targeted advertising

Targeted advertising is targeted. You set up the parameters of the group of users who will see it. The main goal of targeting is to hook, attract attention, motivate to click on the link. This book will tell you what needs to be done to increase sales and improve the return on investment of an advertising campaign on social networks using targeting.

Targeted Advertising Training
You will not find a single certified specialist in targeted advertising. No university trains targetologists, since such a profession is not listed in official reference books. If you want to understand targeted advertising and make money on it, you will have to study at your own expense.

There are currently various courses on targeted advertising on the market, which can be grouped into two large categories:

Targeting courses from infogypsies – enterprising businessmen who have collected information on the topic on the Internet and retell it to interested users for money. Anyone can take the training. The cost is usually small – several thousand rubles.

Courses from professional targetologists . They share their practical experience, so training is an order of magnitude higher than that of info gypsies. Often, professionals train targetologists in this way for their own purposes, because it is extremely difficult to find a ready-made specialist on the market.

If you have already learned the basics of targeting from info gypsies, but you do not have money for an expensive course from a professional targetologist, you can master the profession yourself. For example, with the help of traffic arbitrage. Until no one trusts you to risk their money, you will have to invest your own finances.

What if you order targeted advertising?
Targeted advertising

And here we do not mean agencies for targeted advertising. We are talking about a separate specialist working remotely, and not on staff. The average cost of services is in the range from 6,000 to 30,000 rubles for targeting in one social network.

If you need to set up advertising in several social networks, multiply the price by their number. Keep in mind that this is only the salary of the targetologist. You also need to set aside an advertising budget.

The more complex the advertising campaign, the more professional specialist you need. An experienced targetologist working for himself will set the bar at an average of 10-15 thousand rubles for one social network.

Remember that setting up targeted advertising on VKontakte is much more complicated than on Instagram or Facebook. Therefore, immediately pay attention to the targetologist who suggests you promote VKontakte last. It is not worth working with such a dishonest specialist.

It remains to understand how to choose a professional targetologist? You will learn about this from the video from the pro in targeting advertising Alexey Knyazev: