The Role of Gamification in Keeping Leads Engaged Throughout the Funnel

[shishir.seoexpert1]

Your solution can’t generate a good return for your customer’s investment. It’s because you failed to create a sense of urgency. And when it comes to creating, or at least uncovering urgency, one of the most critical but subtle mistakes salespeople make is focusing too heavily on business cases for their solution and not nearly enough on their customer’s emotional motivators (i.e. the real reason they buy).

In other words, you may be gambling data china unintentionally confusing the importance and priority of the problem the customer is looking to solve.

Importance is the size and magnitude of the problem the customer is looking to solve.

Priority is the customer’s sense of urgency to solve it.

Does this narrative sound familiar?

“We spoke to the customer a number of times and identified their key issues. They liked the demo and gave us the green light to help build a business case. The case was compelling and included conservative assumptions that they agreed made sense. We forecasted the deal to close but after ALL that work, they STILL didn’t move forward with us!”