How to interest potential clients;

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Your goal here is to convince the prospect to engage with your brand. Users at the top of your funnel are not immediately interested in product information. They often encounter brands by chance and begin to learn more about them.

Content is key here: 95% of shoppers choose companies that provide them with enough content to help them navigate every step of the buying process.

At this stage, you can create content that is not intended to attract potential customers, such as:

Informational videos;
TikTok Video;
Instagram stories, videos and posts in the feed;
Advertising on Google Shopping, Instagram or Facebook;
Podcasts;
Cooperation with famous brands;
Blog posts.
What is CRM Marketing for Business
What is CRM Marketing

And how it helps business develop

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Interest

At the interest stage, potential customers uae telegram data compare your products with other brands.

When building this stage, you should focus on the following areas:

Creating a content strategy that maintains the interest of potential clients;
Display social proof and product reviews;
Making it easier to find and read information on a website using text and video.
Your goal here is to help buyers make informed decisions, offer assistance, and establish yourself as an expert in the field. The content you create here should be more detailed. Why? Because you prove that you are the best solution for your customers. Plus, companies that keep their leads engaged increase sales by 50% while reducing costs by 33%.

Here are some types of lead magnets you can share with your users:

Interactive content such as quizzes and calculator quizzes;
Educational videos.