1. Calls to action should be action-oriented.
2. The text should be persuasive.
3. The call to action should be visually appealing.
4. Use the urgency factor (limit the time to make a decision).
5. The CTA should be clearly visible on the page.
We invite you to check out 15 exemplary calls to action that will definitely inspire you to create your own masterpieces.
1. Netflix
Netflix
Headline: "See what happens next. Available on any device. Cancel anytime."
CTA: "First month free"
Netflix's appeal is far from convincing. Not only are you offered a month of free movies and TV shows, but you can use the service on any device and cancel your subscription whenever you want if you're not satisfied with the service.
2. WordStream
WordStream
Headline: “40 Hours of PPC Analysis in 60 Seconds. Fast. Safe. Free.”
CTA: “Get Your Free Report Today”
WordStream uses contrasting colors to make their call to action stand out even more against a light blue background. They repeat twice that their product is free to make you want to try their service.
Read also: How can CTA button design increase conversion?
3. Hotjar
Hotjar
Headline: “A complete site analytics and feedback solution. Hotjar is a new and simple way to gain true insight into your desktop and mobile site visitors. Unlock the best growth opportunities today. No credit card required.”
CTA: “Try it free.”
Hotjar's homepage is unique in that it has two identical calls to action that lead to the same page. The color scheme and placement of the buttons make them fairly easy to spot even when browsing the site.
4. HubSpot Sales
HubSpot Sales
Headline: “Powerful tools to supercharge every stage of your sales process.”
CTA: “Get started for free.”
The tricky part of HubSpot's service is that it placed a rather attractive sales pitch and call to action against the background of an image of a sales guy, so that visitors immediately have a desire to try out their sales tools in action.
Showing relevant images behind your CTA helps people picture themselves using the product and makes clicking the button more appealing.
HubSpot also uses non-objectionable copy on the call to action button, making it an invitation to start using their product.
Read also: 22 Effective Calls to Action in Challenging Markets
5. Campaign Monitor
Campaign Monitor
Headline: “Send emails your customers can’t ignore. An easy-to-use, professional email marketing and automation tool for today’s fast-growing businesses.”
CTA: “Get Started for Free”
Campaign Monitor’s CTA button sits atop a background video germany phone number data and is brightly colored, making it hard to miss. By placing a live chat icon in the corner of the page, the company lets you know that help is just a click away if you have any questions or concerns.
6. Kissmetrics
Kissmetrics
Headline: “The most powerful analytics tool to help you understand customer behavior and grow your business.”
CTA: “Try Kissmetrics.”
Want your call to action to be truly motivating? Add an email field next to the button so that no one leaves the page without leaving their contact information! The Kissmetrics example is particularly successful in this regard.
7. Spotify
Spotify
Headline: "Music for everyone."
CTA: "Use Spotify for free," "Sign up for Spotify premium."
Spotify is quite creative in its CTA design. The page features two competing calls to action — one leading to the free version of the service, and the other to the paid version.
Spotify makes it very clear that their service can be used for a fee (that's their end goal), while recognizing that the more solvent customers are those who try the service for free first. That's why both calls are on the same page.