In a selling context, there are many ways this approach can be used. For example, labeling a customer as a “sophisticated buyer”, “experienced leader”, or “expecting world-class results” in your narrative can align their philosophy with yours.
For example:
Buyer: “We like your product but we’re gambling data uae just a small business and we’re not sure we need a solution as fancy as yours.”
Seller: “It’s true, we have a very robust solution and we’re not for every small business. But the reason customers like you choose us is because you have big growth plans. They know they’re not going to be small forever and they’re looking for a single solution that will satisfy their needs now and in the future. The thought of changing and disrupting their operation midway through is too painful for them.”
Overload your buyers with product or technical information
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