SSL Certificates: How Can They Help Rank Your Website?

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Contents
1 Why will the security of my website help me with organic positioning?
1.1 Security measures
2 What is an SSL Certificate?
2.1 Types of SSL certificates
2.2 How do I know if a website has an SSL certificate?
3 What is HTTP?
4 Does a website without an SSL Certificate have viruses?
When we think about organic positioning of a website, the cell phone database first thing that comes to mind is SEO strategies and website optimization. Among these strategies is the search for correct keywords and the strategic positioning of these keywords in titles and subtitles.

But there is another factor that almost no one talks about, and that is web security . A website that meets all the security features, whether against hackers or any other threat, has a better chance of appearing at the top of internet search engines, more specifically speaking of Google Chrome; and it is precisely about this topic that we will talk about in this article.

Following the growth of hackers, data theft and viruses on the Internet, large companies such as Google have become concerned about keeping the Internet healthy so that Internet users can browse the web safely and thus contribute to the correct use of the web.

What is an SSL certificate?
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Why will my website security help me with organic positioning?
You may be wondering what website security has to do with SEO positioning, and the answer can be summed up in one word: Google.

The dream of all, or almost all, website owners is to appear at the top of the results. And for this reason we always have to be up to date, fulfilling the characteristics that Google requires so that we can position our website without having to pay for it.

Since its foundation, Google's search engine and browser (Google Chrome) have worked to show the most appropriate and accurate results for the Internet user's query. Due to the growth of online fraud, there was a great concern about delivering secure websites as first results that were free of viruses, which also prevented the spread of malicious software on the Internet.

Remember how I said earlier that Google would display an insecure website warning the moment someone was about to enter a page without an SSL Certificate? Well, it turns out that in addition to marking your website as unsafe, Google will also penalize the position you are in. Always giving priority and the best spots to websites that have their security up to date.

Safety measures
This is how Google began to identify as “not secure” those sites that do not have an SSL security certificate . And when entering a website without this certificate, a small notification appeared next to the URL in red warning that the website was not HTTPS and the padlock appeared open.

Over time, these security warnings were refined until 2018, when they decided to be more impactful in their communication. Before entering a website that does not have SSL, Google sends you a rather striking notification; announcing the insecurity of the website and giving you the option to choose between continuing browsing and entering the website, or simply canceling the request and returning to the search, knowing the risks.

But before continuing, do you know what the set of characteristics is that Google uses to determine whether a website is secure? Do you know what an SSL certificate is? What is the HTTPS protocol? Don't worry, they may seem like quite technical terms, but I'll explain them to you below.

For Google, a website that guarantees the security of its users and the network must meet the basic requirement of acquiring an SSL certificate. With this, the URLs of the websites stop appearing with the HTTP protocol and increase an S to indicate that it is secure, i.e. HTTPS.