The number of pitches received that have nothing to do with the receiver’s work is staggering. Receiving irrelevant and unwanted sales pitches is colloquially known as a “pitch slap,” and no one enjoys it.
Templated cold pitches with [Name] at the beginning are particularly egregious. You’re not going to get any traction this way.
Imagine being on the receiving end of a message like this. It has nothing to do with you, and whoever sent it didn’t care enough to type out your name. Would you feel inclined to buy something from them? Do cameroon mobile numbers list you feel assured they care one whit about your problems?
Beyond empathy, the data backs up the personal approach. Look at these personalization statistics compiled by the trend analysis site Exploding Topics:
89% of marketing campaigns using personalization see positive ROI
60% of customers receiving a personalized marketing experience become repeat customers
Only 60% of consumers receive personalized marketing, while 80% of marketers think they’re providing it.
Graph showing 89% of marketers see positive ROI with personalization.
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This leads to the second most important part of delivering an effective sales pitch: be a human first.