What is the potential of digital marketing for the distance education sector?

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Contents
1 Digital Marketing Potential in the Distance Education Sector
1.1 1. It makes it easier for you to manage your online reputation
1.2 2. Allows you to promote yourself through paid channels
1.3 3. Boost your digital presence
1.4 4. Generates real opportunities to manage high conversion rates
1.5 5. Lower student acquisition cost
1.6 Digital Marketing for the Distance Education sector improves profitability
2 Best Digital Marketing Trends for the Sector
2.1 Content Marketing
2.2 Inbound Marketing
2.3 Social Media
2.4 Email Marketing
2.5 Paid Ads
2.6 Tips for Marketing in the Distance Education Sector
3 Digital Marketing Leaders in the Distance Education Sector
3.1 Coursera
3.2 Platzi

Distance education has gained cpa email list momentum in the last decade. More and more people are getting certified with online courses and programs. That is why we think it is appropriate to talk about Digital Marketing for the Distance Education sector and discover how marketing through digital channels can boost sales for educational institutions.

By 2015, there were around 6 million students in the United States studying online. In our region, countries such as Mexico and Argentina are adopting distance education to train more and more people with flexible schedules.

For example, in Mexico, 51% of people who study do so through distance education, which in some cases can be mixed and in others only online. This is stated in an article shared by MBA.

[Tweet “51% of people studying in Mexico do so through distance education”]

For its part, Argentina has nearly 130 thousand students under this modality and 35% of the private sector is participating and preparing academically online, as published by Infobae in an article.

That is to say, it is evident that the modality of studying online is becoming an irreversible trend, so it is opportune to apply Digital Marketing to the Distance Education sector.

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Digital Marketing Potential in the Distance Education Sector
While it is true that applying Digital Marketing in the Distance Education sector means facing several challenges, such as having to reach a different audience each year, it cannot be denied that marketing within the online environment presents several reasons to invest in it.

The first is the most important, and that is that the online consumer in general is turning to the Internet to start their purchasing process, and for the Distance Education sector it is exactly the same.

An article shared by Wect, a website specializing in Digital Marketing , mentions that tutors and students consult websites and reviews before approaching institutes. Therefore, it is beneficial to master the strategies, techniques and convenient means to start applying Digital Marketing for the Distance Education sector: