What is tone of voice and what should it be like?

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In online communication, form is also substance, that is, the way you express yourself is almost as important as what you say. This means that the tone of voice of your online presence is a valuable asset that you must focus on to become an authoritative point of reference for your target.

Tone of voice is the style with which a company communicates with its recipients through messages relating to its products and services. It permeates various branches of web marketing: from comment marketing to social media marketing , from blog marketing to content marketing .

Obviously it also affects all the content we can produce to get links : promotional videos, ebooks and guest posts must be placed in the same style with which we communicate on other media.

Communication style affects brand positioning because it helps honduras whatsapp number database to cement a more lasting relationship in the minds of consumers: how many times have you opted for one brand rather than another solely based on how it reacted to your requests for information?

Each tone of voice must reflect the company's identity: a brand that presents itself as energetic and irreverent could adopt an arrogant and provocative style, a craft company can opt for a delicate language aimed at evoking pleasant sensations, a video game brand will not fail to adopt more youthful expressions in line with its target.

Tone of voice is a distinctive sign that can sometimes constitute a real and considerable asset capable of attracting attention and engagement. Think for a moment of the irreverent tone of Taffo (a well-known Italian funeral home) that jokes about death, the taboo element par excellence, mixing it with social phenomena to laugh about both,