Bonus incentives
The bonus system requires separate expenses, but the result can be impressive. The number of responses will increase significantly thanks to those wishing to receive bonuses. There are various methods of encouraging buyers for their opinions:
A small discount or a small gift are great ways to reward customers for leaving feedback. Such methods have long been adopted by large corporations. For example, Dunkin' Donuts fishing and forestry email list encourages customers to complete a survey with free donuts. However, do not cross the line. Your job is to ask customers to leave feedback, not to beg for it by any means necessary.
Award for the most interesting review
Let consumers compete for the title of the best author. There is no need to promise expensive prizes to the winners, because the main thing in creative competitions is the feeling of victory.
Opportunity to test a product or service for free
Do you have a base of regular customers? Offer them a one-time use of your service without payment or provide product samples. The only condition is that they write an opinion about the product and service after using it in practice. The downside of this method is that receiving feedback cannot be guaranteed. However, customers will certainly be satisfied with the friendly attitude shown by the company, so they will definitely want to leave good reviews.
Using the questionnaire
Prepare a questionnaire with a list of the most important questions about the quality of service and ask customers to fill it out. To use a questionnaire to collect feedback, the questionnaire should have the ability to answer in free form, and not just questions with answer options and a rating scale. The delivery of questionnaires can be entrusted, for example, to couriers if the company carries out delivery. After receiving the questionnaires with answers, scan them and post them on your Internet resource.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
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Ways to Post Customer Reviews
There are many options for posting customer reviews on a company website, landing page, and social networks. It should be taken into account that the impact of different formats and sources on the target audience is not the same. To achieve a good result, you need to choose a format that best suits the characteristics of consumers of your type of business and fully meets their values. Let's look at ten options for posting customer opinions.
Quotes
Quotes are texts or graphic materials that convey a positive point of view about a company or enterprise. They are usually used together with a photo of the author, as this makes the message more attractive to the target audience. Quotes confirm the advantages of the product. Their authors should be people who have actually used your goods or services.
Video materials
In our age of smartphones, video is one of the most popular ways to consume information. The return on investment in creating videos exceeds the profitability of all other types of content. The reason is that video material contains both visual and audio components. The result is an interesting and convincing brand story.