Experience on Twitter, it was good fun. If you care looking at the twits from the event, the tag was #isslon. Global Search Strategies by Bill Hunt Without any doubt, one of the best sessions was ‘Global Search Strategies’ given by Bill Hunt of Back Azimuth Consulting: Bill Hunt presenting Global strategies at the ISS London 2009 60% of all Google searches happen in a language other than English Do not ever translate keywords and expect them to be the right ones to target.
The only way to get your keywordsright is carryin uk email address list g out Keyword research individually for each language concerned. The most known/practised country detection methods are: TLD (top level domain), IP address and correct use of the language tags : <html lang ="de"> or <html lang ="en-gb"> if English is from the UK Bill forewarned about using IP detection default location methods to direct users to specific content. The danger is that this might keep the crawler from finding your local content if the crawler comes out of say, Mountain view (California) or Zurich and your content seems to be aim to Spanish visitors.
Read more about it on this article Bill wrote for Search engine land The ‘SEO’ department has to work closely and in an integrated way with all other departments to ensure that the organisation makes the best of their investment in online marketing. Overall, a great lesson of good SEO practice. Microsoft’s presentation about Bing This presentation was given by Peter Maxim from Bing. The topic for the session was: Beyond Blue Links: key consumer insights that have shaped Microsoft’s search strategies and the development of Bing.
Various presentations. This was my first time live-blogging
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