See how a digital marketing campaign can influence election results.
The municipal elections take place this Sunday, November 15, 2020, and, because of that, you must have been impacted by many campaigns of the candidates in your city.
So today, we’re going to explain a little more about how marketing works during an election.
Just look.
Digital marketing in elections
Digital marketing campaigns have grown worldwide due to access to the Internet. The use of social networks has become a way of researching and exchanging opinions.
Due to the changes that took place for the 2020 municipal bitcoin data elections in Brazil, social media became a tool for candidates.
Tools for scheduling publications and monitoring these media outlets have gained prominence in political support. In addition, a professional team, such as marketing agencies, have been hired to conduct digital campaigns accurately.
It is important to remember that political marketing has always existed. However, in the digital age in which we live and with the increasing influence of social media on voters' opinions, using the internet for good political communication is essential for campaigns to be successful.
PAID MEDIA
One of the biggest changes in the 2020 election was the use of paid media and boosting.
From there, the image of politicians was improved and information about their proposals was provided to voters. In addition, they were a fundamental channel for the candidate-voter relationship.
NEWS
A new feature in the 2020 elections was the use of digital influencers, that is, people with great influence on the internet who can be hired to support and defend a candidate.
Influencers are already well-known figures in digital marketing, but in these elections, they were a new strategy.
INVESTMENTS
Another important new development in this year's elections was the end of corporate sponsorships and donations to campaigns.
This happened because of Operation Lava Jato in the slush fund scheme that supported the campaigns of several candidates.
Therefore, with the reduction in funding, it was necessary to be creative. The best option found was to invest in political digital marketing and gain space on social media.
In this way, agencies and professional digital marketing teams worked on engagement with the number of posts, ads and content.
That's why you were impacted by campaigns on Facebook, Instagram, Twitter and Whastapp.