Compare Audiences

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1) Demographics

In audience insights , you can view audience data in 6 main categories;

Age and Gender – Age and gender information from Facebook user profiles. The information displayed is only for audiences aged 18 and over.
demographic

Lifestyle – This information is only displayed for US residents.
Relationship status – Information about Facebook users' relationship status.
relationship status

Education level – The level of education that a Facebook user has.
education level

Job title – The job industry of the Facebook user.
job title

2) Page likes

Top categories – This information is based on interests that are liked on Facebook in different categories.
page likes

Page likes – This information is based on dominican republic phone data Facebook user fanpage likes that are relevant to your audience.
page likes

3) Location

Locations are broken down into 3 subcategories;

Top cities – Which city is most of your audience from?
location

Top countries – Which countries is your audience from?
top countries

Top languages ​​– What are the main languages ​​spoken by your audience?
top languages

4) Activity

Frequency of Activities – How many times your audience has taken actions such as liking a page , liking/sharing/commenting a post , or clicking an ad in the last 30 days.
activity

Device users – What gadgets do your audience use most often? Desktop or Mobile ?
device users

5) Household – Currently, this function can only be used in the US.

6) Purchase – Currently, this function can only be used in the US.

#4: Target Audience
Ok, after you have all the data about the audience you want, now you need to save the data. Click the ' Save ' menu.

save audience

Write your audience name in Audience Name , then click the ' Save ' button.

save audience

After saving , you can use it to create ads. Click the ' Create Ads ' button. You can choose whether to use the Ad Create Tool or Power Editor .

create ads 2

The audience you saved earlier will also be saved in the ' Audience ' section.

audience 3

That's all there is to using Audience Insight .

It's easy to use this tool .. but, not all Facebook users can use this Audience Insight function yet. So, don't be surprised if you don't find this function in your Ad Manager section .