Tips on How to Optimize Your Website for Mobile Devices

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Here are some basic tips for those planning to optimize their website for mobile devices:

Analyze your web resource's mobile traffic. To do this, use Yandex.Metrica or Google Analytics to collect search query statistics. See how many users visited your site from mobile gadgets and from which ones specifically (tablet or smartphone, models, screen resolutions).

Assess how mobile-friendly the site is now. This gmx email list can be done using online services:

Google Mobile Friendly—checking the main parameters of mobile optimization of the site;

Google PageSpeed ​​Insights Tool—measuring website loading speed on smartphones and tablets.

Explore the site more thoroughly: determine which pages are the most visited, and look at emulators to see how they are displayed on different devices. Modern browsers such as Chrome and Mozilla Firefox have such emulators built in, allowing you to even select a particular phone model (iPhone, Nokia, Samsung, etc.).

Rid your website pages of unwanted elements such as:

heavy scripts (usually js files) that run slowly on mobile devices and prevent you from viewing the site;

horizontal scrolling and branched, complex, confusing navigation;

pop-ups and advertising banners in excessive quantities;

media content and flash animation that take up many megabytes;

unoptimized high-resolution images, heavy font files;

unprotected http protocol. Today, the norm for website building is to use https. It improves the site's position in the mobile search results of Yandex and Google, and inspires more trust in search engines.

Once the data is collected, the analysis is done, the site is checked for mobile friendliness and the pages are optimized, report these pages to Google Search Console. Then the search engine will redirect users who access the Internet from mobile devices to the site and will give you the opportunity to track how the site is indexed in mobile and desktop search results, will notify you of any problems that arise and will allow you to view target pages as Googlebot sees them.

Monitoring of site positions in Yandex and Google mobile search results (for your main keywords) should be done regularly so that you can quickly track changes in positions, prevent them from falling and take the necessary steps in terms of optimization. The frequency of checking positions (once a week, a month, after each Yandex update or running manually) is conveniently configured in Rush Analytics.

If you are still not happy with your site's position in Yandex mobile search results, try the following:

Improve text content by thinking through simple, obvious navigation, dividing information into small, independent blocks, and diluting the text with media content. And, by the way, keep in mind that no one reads long sheets of text today.

Think about voice search. When a user pronounces their query, the search engine does not prompt them with wording. This way, you can collect promising low-frequency queries and successfully promote your site by them, including in Yandex mobile search results.

Distribute keyword groups across different pages to avoid all relevant information being in a long text on one page or duplicates being formed on the site. A balanced arrangement of queries is convenient for both search engines and readers.

To summarize all of the above, let's try to answer the question of why the site's position in the mobile search results of Yandex and Google plays such a huge role.

According to Yandex reports, today 52% of the entire audience accesses the Internet from desktop PCs and laptops along with phones. But there are 18% who use only smartphones and tablets. The share of such users is growing rapidly every year, and this trend will at least continue in 2020. Therefore, if you think that your audience prefers traditional PCs, then in just a couple of years the situation can change radically, and you need to prepare now for the fact that most people will access the Internet only from mobile devices.

In this regard, the example of our parents' generation is indicative: even those who just four years ago did not dare to touch a touch screen, today do not let go of their smartphones, constantly watching videos on YouTube or searching for the necessary goods on Yandex.Market.