Not understanding the competitor landscape and what your rival organisations offer
To stay current, it’s really important to know what your competitors are doing. However, it’s even more important to stay one step ahead of them. You don’t want to spend your time trying to keep up with your competitors. Instead, make it your mission to be at the forefront of what’s happening in your field. Change can be hard, but it’s even harder if you have to change reactively. Be the innovator so that any changes that come are led by you and done on your terms.
Solution
Be known for your innovation and creativity america rcs data as a club. Make sure you stay educated on the latest developments and disciplines in your space and consistently strive to be at the top of your game. Keep an eye on your competitors, as it’s useful to see what’s working for them and what isn’t. But, what’s more important, is that your club or organisation is known for excellence and spearheading the most current and modern ways of doing things.
Not establishing clear communication channels to connect with existing and potential members
Your members are your community. When you have happy members then your community will thrive and flourish. When you don’t have happy members, dissatisfaction can spread and threaten to ruin everything you’ve worked so hard to build.
This is why it’s so important to have clear communication channels. Members need to know you’re available and ready to listen. They also need to know that their email or message is actually going to be read and responded to. It’s the same for potential members. Make it as easy as possible for them to make an enquiry and make sure you always get to see the message and respond to it promptly.
Free ultimate guide to managing members
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